Digital Marketing Music: how musicians exploit the network and create strategies for a new market.
Students will learn and develop strategies that determine the promotion and popularity of a music production on the web, through Social Networks and Social Media Marketing.
The presentation meeting of the Digital Music Marketing course was created by Fabrizio Galassi
DATE: Thursday, November 29, 2018
TIME: 6:00 p.m – 9:00 p.m
Saint Louis, Via Baccina 47
Free entry, upon reservation via email to firstname.lastname@example.org
In the course of Digital Music Marketing, which will start in January 2019, techniques, tools, and strategies acquire the knowledge to complete the management in a self-promotion field will be explored.
A work of art, whatever it is, necessarily needs appropriate communication: from market research to distribution and promotion of a video, from web convergence to advertising on Google and Facebook, from the foundations of marketing (SEO, SEM, DEM) for the conveyance of a finished product. We will deepen all the most important new media features: Facebook pages, Twitter’s authoritativeness, YouTube virality, LinkedIn professionalism, SoundCloud and BandCamp internationality, and the need to manage an official website through a Content Management System (WordPress and Tumblr).
Students will have the opportunity to apply self-promotion techniques directly to his musical project, creating a creative strategy aimed at achieving the objectives set.
A journalist, lecturer, and Digital Marketing consultant, he was the director of Rockstar.it until 2008; since 2009, he teaches digital marketing in music and art at IED in Rome in the Sound Design course; He taught at the Master in Management, Marketing, and Communication of Music of La Sapienza, at the NUT Academy of Naples, as well as workshops and seminars throughout Italy. As a journalist, he writes and has written for Repubblica.it, Kataweb, MTV Italia, Wired, IlFattoQuotidiano, and Left. He has worked in digital consultancy for Ericsson, Rai, Nokia, BelieveDigital, Zimbalam, NUToneLab, Groovadia and ThinkLouder.